Sunday, 23 November 2008

Volvo Ocean Race


Following on from our previous post, here is an image taken from the second leg of the Volvo Ocean Race. This extreme sailing event has been in the news, partly because the race organisers have made a sport which is traditionally not a spectator sport, into an interactive experience.

They have achieved this by putting loads of Moola into the Marketing of the race, but also by putting together an outstanding website. Along with information, pictures and realtime updates, you can now follow the race in realtime in both 2D and 3D.

This has allowed ordinary people to understand the tactical nuances of a race such as this and appreciate the skill of the Skipper and his/her crew. We will be following this race closely, so expect more updates here.

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