Monday, 7 September 2009

Adventure Advertising

I received an e-mail recently from a fellow wanting us to do some advertising in a Western Province publication. I took the time to read through and see how it could work for Adventure Escapades and once again I was stunned by what they want to charge. This sort of experience is always somewhat thrilling as it confirms my faith in our own pricing and also reminds me that there aren’t many around who provide as much Boom per Buck over a massive area, as you will note on the Cluster Map.

A page on our site such as the Isle of Capri will cost only R297, 00 and it comes with all the conceivable add-ons you can think of.

Simply click through to the Isle of Capri and you would have see that our flagship offering is a full page spread, the main body comprises of three sections for copy content, with two photographs per section to support it. They also come with an enquiry form which generates an e-mail to the operator, as well as SMS notification when a client fills it out.

Search Engine Optimization: On if you search the terms Adventure Activity or Adventure Activities, we come up first (below the sponsored links) and have done so for over a year now. Flagship listings are given additional exposure as they regularly feature in this Blog. Our Blog feeds directly to our home page (see the left hand side) and has a fairly substantial readership with you of course being one of them.

We do extensive offline marketing of the site. Our site traffic is significant and we have a growing FaceBook community. Several search facilities have been designed to make the site as user friendly as possible as well as aesthetically attractive.

The six display windows on our home page all feature flagship listings which click through to their unique page; it works on an automatic rotational cycle creating home page exposure for all vendors. It also ensures that home page content regularly changes, keeping the site crispy fresh and always interesting. in a nutshell, presents activity operators with an affordable tool to communicate directly to their target market both locally and abroad. Our concept is in many ways unique and successfully delivers significant and measurable results. All this Boom per Buck and more, for a fraction of the cost of mainstream advertising, if you are interested in finding out more, please feel free to give me a call on 0861 106 638.

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